Phrase is built for organisations where localization is a function with owners, process and budget. If that describes you, it is a serious tool. locoloop is built for the other case: a product team that has to ship five languages and does not want a department to do it.
Nobody at your company has “localization” in their job title. You want the engineering integration to be one CI job, the review to be a colleague who speaks the language, and the bill to scale with editors rather than headcount.
You run translation as a managed process with vendors, TMs and quality programmes; you need enterprise procurement, certification and support to match; or your content is far wider than the strings in an application.
Create a workspace, import your English file, mint an API key, paste a CI job. There is no implementation phase and no call in the way — the whole integration is on one page.
On the Business plan you connect your own Anthropic, OpenAI or DeepL key, and your text is processed under your own agreement with that provider rather than ours. That matters more to a legal review than most feature lists do.
Every translation carries its own trail — import, AI, human, API, revert — with a one-click revert and an actor on every entry. What that looks like.
Stated plainly, because it is the real trade: fewer integrations, no translator marketplace, no certifications held today, one hosting region. If any of those is a requirement, Phrase is the better answer and we would rather you found that out here.
Import a file, translate a locale, decide in an afternoon. Free while you are evaluating.