Global content.
A smoother loop.
Translation management for modern software teams. This document is the single source of truth for the locoloop identity.
Two languages. One connected loop.
The mark is a continuous translation cycle — a source language and its target, joined by arrows that never stop turning. That cycle is the product, and it is the one idea every application of this identity should carry.
Four official assets
The system is deliberately small. Everything else is an application of these four, never a new variant. Always place them from the approved master artwork — never redraw.
One X on every side
X is the height of the “A” inside the icon. Nothing enters this area — no text, images, UI, borders, other logos or decoration.
X
X
Below 120px, switch to the icon
Never shrink the full lockup past the legibility of its descriptor. Use the icon-only asset instead.
120 px · lockup floor
16 px · icon floor
Do, and don't
Also never: apply gradients to the wordmark, change its typography, rearrange the icon and wordmark, modify the A / 文 glyphs, separate the two loops, or place the logo over a busy photograph.
Blue, green, navy, light
Blue carries actions. Green marks success and completion. Navy is the voice. Everything else is quiet.
Buttons, links, focus, brand accent
Success, completion, secondary accent
Headings, wordmark, dark surfaces
Body, descriptions, metadata
Page and section backgrounds
Cards, navigation, content areas
Inter, one family
Rounded, quiet, usable
Avoid glassmorphism, neon, heavy shadows, cartoon illustration and gradient overuse. Brand colours are accents inside the product, never whole screens.
Clear, confident, technical but accessible
Say what the product does and what happens next. No corporate jargon, no aggressive selling, no exaggerated claims.
Languages, people, content and workflows work together.
Complex localization should feel easy to manage.
Content moves through the workflow correctly, every time.
Built for products operating across languages and markets.
A contemporary experience designed for digital products.
“A custom project is a copy of your default. Cells you don't override fall back to it.”
Explain the mechanism. The reader is an engineer.
“Unlock seamless global growth with AI-powered localization.”
No unlocking, no seamless, no journeys. Nothing is powered by anything.
Accents, not costumes
Inside the platform the brand appears in four places only: the mark in the chrome, blue on the primary action, green on completion, and navy on everything you read. Screens stay white and quiet so the content — which is someone else's words — is the loudest thing on them.
Icon at 22px in the header, wordmark beside it. Never the full descriptor lockup inside the app.
One primary button per view. Everything else is a bordered secondary.
Approved, synced, complete. Never decorative, never a button.
Missing, inherited and metadata stay neutral so real signals stand out.
Where the logo goes
Same three assets, placed consistently. Nothing here is a new variant.
Five tests for any new screen
Fewer elements, each one meaningful.
Show the relationship between languages, people and content.
Hierarchy readable at a glance, always.
Credible in an enterprise procurement review.
International without flags or country clichés.
Global content.
A smoother loop.
Translation management for modern software teams. Manage translations, collaborate with your team, and deliver content worldwide.
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